Why Western CAM
Through cost-effective, high-volume production methods, Western CAM delivers high-quality materials at the performance and price point needed to support electric vehicles, stationary storage, and next-generation electrification.
By establishing localized manufacturing in North America and Europe, we reduce reliance on offshore supply and enable a more secure, compliant, and resilient battery value chain.
Management Team
Management Team
Western CAM is led by a team of seasoned operators and technical experts with deep experience in battery materials development, scale-up, and manufacturing. With backgrounds at top global companies and a collective track record spanning over 300 years, our leadership played a key role in commercializing the cathode processes now used across the global battery industry.
Together, the Western CAM team is building a domestic CAM manufacturing capability rooted in deep technical and operational expertise, executional discipline, and the knowledge of what it takes to scale.
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Management Team
Prof. Isobel Sheldon OBE DSc (h.c)
CEO and Co-founder
A 23-year veteran of the battery industry, Prof. Sheldon was awarded an OBE by Queen Elizabeth II for her contributions to electric vehicle battery development. She has held senior leadership roles at Johnson Matthey, Cummins, Britishvolt, and UKBIC, and currently serves on the Board of Trustees for the Faraday Institution. Fluent in English and French, she brings deep international experience, including commercial engagements across China (CATARC, JAC, GAC) and Japan.
Cliff Ginn
President and Co-founder
An attorney with 20 years of experience across law, energy policy, finance, and economic development, Cliff specializes in public-private partnerships and strategic advisory. He most recently served as General Partner at Potomac Energy Fund, managing investments in clean technology and advising companies across sectors including nuclear fusion and electric vehicles.
Fred Wang
CFO
Fred brings over 25 years of experience in strategy, corporate finance, M&A, and accounting. He is the former CFO of Lithium Werks and previously served as a Principal at Starr Companies, leading cross-border investment banking initiatives. Fred was also a Director in KPMG’s Strategic Services Group, with a focus on renewable energy, and began his career as an auditor at Ernst & Young.
Mike Longo
VP of Programs
Mike is a seasoned manufacturing and quality systems leader with extensive experience in automotive program management and product development. He has led cross-functional teams through APQP deployment, NPD process design, and global quality assurance initiatives. At Western CAM, Mike plays a key role in establishing world-class manufacturing systems, integrating quality frameworks, and supporting the execution of new production lines and processes.
Marcus Higginbotham
Director of Quality
Marcus brings over 18 years of experience in the battery industry, with deep expertise in quality systems, validation, and continuous improvement. He served as Global Quality Director at Lithium Werks and held roles as Quality Engineer and Quality Manager at A123 Systems. His career has focused on lithium-ion battery manufacturing and electrochemical processes, with extensive experience leading domestic and international quality programs and interfacing directly with OEM customers.
Jared Blakney
Manager, Corporate Programs
Jared is a strategic operator at the intersection of venture capital, industrial innovation, and brand strategy. Before joining Western CAM, he served as Principal at Potomac Energy Fund, where he advised early-stage clean-tech ventures in energy storage, electrified transport, and infrastructure. He holds an MBA from NYU Stern, with additional global management studies at London Business School and Fudan University.